A 15+ year strategic partnership delivering scalable multi-store eCommerce for one of America's leading promotional products distributors.
For over 15 years, Avetti Commerce has been the strategic eCommerce technology partner powering Geiger's digital transformation and multi-store marketplace growth.
As one of the leading promotional products distributors in the United States, Geiger needed a flexible, enterprise-ready multi-store eCommerce solution to launch and manage hundreds of customer-specific online stores, each with unique branding, custom catalog rules, personalized pricing, and complex business logic.
Support hundreds of independent branded storefronts from centralized platform
Deliver deeply personalized experiences with unique catalogs and business rules per client
Seamlessly connect with ERP, inventory management, and fulfillment systems
Avetti Commerce's proven multi-store eCommerce engine powers hundreds of client sites
Avetti team acts as extension of Geiger's digital organization
Ongoing platform enhancements, complex integrations, and new capabilities
Streamlined processes enable fast time-to-market for new client stores
Avetti's multi-store eCommerce capability enables Geiger to operate hundreds of client sites across multiple clusters and servers, all managed from a centralized platform with complete independence per store.
Each store operates on its own domain with unique visual identity and brand experience
Personalized product selection, negotiated pricing, and promotional rules per customer
Independent management of products, orders, inventory, and customer data
Central admin tools provide oversight while maintaining store autonomy
"Deep integration with back-end systems ensures data consistency across ERP, inventory management, and fulfillment operations, giving Geiger real-time visibility and control across their entire multi-store ecosystem."
Leverage advanced marketplace features to efficiently distribute products across multiple client stores while maintaining centralized control and consistency.
Centralized product repository distributes items efficiently to hundreds of client stores with tailored visibility rules and content.
Shared catalog infrastructure dramatically reduces time-to-market for new client stores and program launches.
Ensure product data accuracy, brand compliance, and content consistency across entire multi-store network.
Using Avetti's marketplace features, Geiger leverages a shared Master Catalog to distribute promotional products efficiently to multiple branded client stores. The same item can be published to many sites with customized pricing, visibility rules, and localized content.
Support complex promotional product customization and B2B workflows that set Geiger apart in competitive enterprise RFPs.
Configurable products with complex customization flows, logo placement, text personalization, and multi-page design options.
Custom product visibility, pre-approved items, contract pricing, and buyer-specific business rules per client.
Multi-level approval chains, budget enforcement, cost center tracking, and compliance workflows.
Unique business rules, pricing models, and checkout flows tailored to each client's requirements.
Common codebase with client-specific customization enables efficient development and maintenance.
Confidently respond to specialized requirements knowing platform can be adapted without rebuilding.
The strategic partnership between Geiger and Avetti Commerce delivers tangible results and competitive advantages.
Evolved from managing individual storefronts to operating a robust, enterprise-grade multi-store ecosystem serving hundreds of clients.
Streamlined deployment processes and shared catalog infrastructure enable launching new client stores in days instead of weeks.
Shared catalogs, centralized management, and system integrations reduce manual work and minimize operational costs.
Advanced platform capabilities enable Geiger to win complex B2B RFPs and deliver customized experiences that drive customer loyalty.
This 15+ year collaboration demonstrates how modern multi-store eCommerce and marketplace architecture can unlock new revenue opportunities while keeping operations manageable, efficient, and competitive in the promotional products industry.
Avetti Commerce doesn't just provide technology—our team acts as an extension of Geiger's digital organization, supporting new store launches, complex system integrations, ongoing platform enhancements, and strategic consulting so they can focus on winning and serving customers.
End-to-end assistance deploying branded client stores with custom requirements
Seamless connectivity with ERP, warehouse management, and fulfillment systems
Continuous feature development, performance optimization, and security updates
Digital commerce expertise and best practices to drive business growth
Avetti experts who understand Geiger's business and technical requirements
Quick turnaround on custom development, integrations, and issue resolution
Regular platform updates and new capabilities to stay ahead of market trends
15+ year partnership demonstrates mutual investment in success
Join Geiger and other industry leaders using Avetti Commerce to scale their multi-store eCommerce, win enterprise accounts, and deliver exceptional customer experiences.
