A long-term strategic partnership powering complex product personalization, high-volume collectibles eCommerce, and award-winning customer experiences across the United States and Canada.
Avetti Commerce provides the technical foundation and ongoing optimization expertise powering The Bradford Exchange's exceptional personalized product experiences and high-converting collectibles eCommerce across North America.
The Bradford Exchange needed enterprise-grade eCommerce solutions capable of handling complex product personalization with real-time previews, massive traffic volumes during peak seasons, sophisticated third-party integrations, and seamless ERP connectivity while maintaining exceptional customer experiences across diverse demographic segments.
Complex configurable products requiring live personalization previews and multi-step customization workflows
Handle massive traffic spikes during holidays and promotional campaigns without performance degradation
Seamless connectivity with ERP, CDN, marketing personalization, and identity management platforms
Avetti embedded specialists within Bradford Exchange's operations using integrated project management via Microsoft Teams
Akamai CDN for global performance, Scene7 and Monetate for personalization, Gigya for identity management
Rigorous A/B split testing for every optimization across demographic segments ensuring maximum conversion
Real-time order-to-fulfillment automation with complete back-end system connectivity
Avetti's platform powers a sophisticated eCommerce ecosystem integrating cutting-edge personalization, global content delivery, marketing optimization, and secure identity management while maintaining exceptional performance at enterprise scale.
Akamai content delivery network ensures lightning-fast page loads and seamless global user experience
Scene7 and Monetate integration delivers personalized content and A/B testing across customer segments
Gigya platform provides enterprise-grade customer profiles, segmentation, and authentication
Real-time synchronization with back-end systems for inventory, orders, and customer data
"Every optimization—from layout changes to personalized recommendations—was rigorously tested through A/B split testing, ensuring data-driven improvements that maximize revenue per visitor across diverse demographic groups."
Avetti's advanced personalization engine enables The Bradford Exchange to deliver sophisticated product customization with real-time previews across thousands of configurable products.
The platform handles complex configurable products with multi-step personalization workflows, allowing customers to customize jewelry, collectibles, and keepsakes with live visual previews that update in real-time as they configure each element.
Customers customize names, dates, birthstones, engravings, and design elements across multiple product attributes
Real-time rendering shows exactly how personalized products will look before purchase
Intelligent validation ensures personalization choices are compatible and within product constraints
Handle thousands of concurrent customization sessions without performance degradation
The strategic partnership between The Bradford Exchange and Avetti Commerce delivers exceptional business outcomes and prestigious industry accolades.
The Bradford Exchange earned prestigious recognition in Newsweek's Top 20 Best eCommerce Sites for 2020 and 2021—ranking just below Walmart and above Amazon—validating the platform's ability to compete at the highest levels of online retail.
Sites optimized for maximum revenue per visitor through continuous A/B testing and data-driven improvements
Complex product configurations with real-time previews at enterprise scale without performance degradation
Seamless order-to-fulfillment automation ensuring accurate inventory and efficient operations
The Bradford Exchange case study demonstrates Avetti Commerce's proven expertise in delivering complex eCommerce solutions that drive measurable business results.
Deliver sophisticated product customization with real-time previews across thousands of SKUs without sacrificing performance or user experience.
Seamlessly integrate CDN, marketing personalization, identity management, and ERP systems in a unified platform.
Implement rigorous A/B testing frameworks that drive data-driven improvements and maximize revenue per visitor.
Handle massive traffic spikes during peak seasons and promotional campaigns while maintaining exceptional user experience.
Achieve seamless real-time integration with ERP, warehouse management, and fulfillment systems for operational excellence.
Support diverse customer segments with tailored experiences, personalized content, and optimized conversion flows.
Avetti Commerce embedded a dedicated enhancement team within Bradford Exchange's operations, utilizing integrated project management via Microsoft Teams and real-time collaboration tools to deliver continuous platform improvements, performance optimization, and strategic guidance.
Embedded specialists working as extension of Bradford Exchange's digital organization
Microsoft Teams collaboration ensuring rapid communication and efficient delivery
Ongoing A/B testing, performance tuning, and conversion rate improvements
Expert consultation on architecture, integrations, and eCommerce best practices
Enterprise eCommerce foundation with advanced personalization engine
Global content delivery network for optimal performance worldwide
Marketing personalization and A/B testing for dynamic content optimization
Secure customer profiles, segmentation, and authentication management
Real-time order-to-fulfillment automation with back-end systems
Join The Bradford Exchange and other industry leaders using Avetti Commerce to deliver complex personalization, optimize conversion rates, and achieve industry recognition for exceptional customer experiences.
