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Project Overview

Bradford Exchange (BGE) uses Avetti Commerce to power multiple very high volume sites in the United States and Canada.
These projects required that we provide complex personalization of configurable products with personalized preview.
They also called for very high performance and deep ERP integration.


Avetti provided a team that handles enhancement projects on an ongoing basis. Project and QA teams were integrated via Teams and Chat. Integrations to Akamai, Scene7, Monetate, Gigya, and many others were implemented. BGE continues to optimize the sites for different demographic groups. Each small optimization was tested with A/B split testing, and resulted in a very high performing site with high conversion rates. As a result of these efforts, BGE made Newsweek’s Top 20 Best Ecommerce Sites in 2020 and 2021, rating just below Walmart and just above Amazon.

Screenshot of Newsweek's 2021 Best Online Shops Ranking
Screenshot of Newsweek's 2021 Best Online Shops Award
Screenshot of Bradford Exchange Personalized Item page