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MarTech

Martech Features

Marketing technology includes the following tools below

UNIFIED USER PROFILE
Identify & View a complete profile of every visitor, lead and customer. Collect data from every touch point and view in single user timeline.
IDENTIFY CUSTOMER VISIT
Know when your identified visitor - whether be your customer or a lead visits your sites and execute automations based to convert better or increase CLV.
POWERFUL SEGMENTS
Filter your Visitors, subscribers and customers based on behavior, behavioral segments and run personalized automations.
USER JOURNEY
Know how individual visitor and customers interact with your brand, where they fall off and what’s influencing conversions.
LEAD MAGNETS
Get details of users interested in specific products /services and drive increase in traffic and conversion rates and sales.
HEAT MAPS
Know the places where people are dropping off and missing CTAs. Analyze the engagement across your webpages, for average drop off point and more.
EXPORT OR SHARE
Build segments and push the data periodically as well as manually to various tools in your stack with custom scripts.
A/B SPLIT TESTING
On all major CTAs, increase your sales through simple split testing. Increase your ROI by making the most of your existing traffic.
AUDIENCE TARGETING

Usage of Floating Banners

Using floating banners linked with email automation and customer segmentation for retargeting audience

Add Trust Factor

Will convey the key trust elements that will ease customer fears and anxieties, paving the way to increased sales

Introduce Scarcity and Urgency

At point of conversion, add urgency notifications to acquire attention

Personalization

Introduce Scarcity and Urgency

At point of conversion, add urgency notifications to acquire attention

Location based Personalization

UAP tool set has interaction with lead magnets that can be personalized based on location

Increase Micro Conversions

Create micro-conversions with engagement provisions like ‘Add to Wishlist’, ‘Join Waiting list’, ‘Image Zoom-in feature’ and then track actions using UAP for follow up action

User Retention

Increased Lifetime Value

UAP lets you track browsed products per customer and then data can be fed into the system to make personalized “My Accounts” page

Increased Order Value

Promote Upsells and Cross-sells

User behavior insights though UAP helps club relevant offers for related products

Create Product Bundles

Helps to increase AOV based on past purchases and bundled offers

Setup Automations

Behavior led email follow-up

Email sent immediately after customers abandon a site without completing purchase

Upsell on Transactional Emails

UAP toolset allows you to insert dynamic content in emails based on purchases made by customers

High CTR - Abandoned Cart Emails

Building an abandoned cart mail overriding default mails. Tracking CTR and optimizing for better conversions

Expand with the evolving commerce landscape.

Avetti Commerce, start with an extensible modern marketplace platform already integrated with class leading marketing tech for your next ecommerce project.

Think Commerce. Choose Avetti.