B2B / B2B2C Marketplaces

Avetti Commerce supports multiple tiers of suppliers such as wholesalers and retailers. This can be mapped to many different business scenarios and we list a few here. Also multiple marketplaces can share products from the master catalog each either separate sets of suppliers and categories.

The Front End can be managed by any design team as full git access is provided. Your teams can use the provided advanced React + Gatsby front end cart or use it as a model for your systems or mobile apps to call our Headless APis.

Here are Some Use Cases


Manufacturer with Thousands of Retail Locations or Resellers
  • Each reseller is given a site under a single domain or on a subdomain of the manufacturers domain or on an independent domain.
  • Manufacturer can create a marketplace that routes orders to the closest retailer and lets shopping search and find retailers via maps and location.
  • Show retailers by distance per product
  • Manufacturer has products and inventory in a master catalog
  • Pricing may vary per retailer
  • Each Retailer may only be permitted to sell certain product lines
  • Retailer manages local retail pricing and can purchase in store inventory
  • Retailers can purchase from the Manufacturer inventory
National Marketplace with Resellers and Wholesalers
  • Each reseller is given a site under a single domain or on a subdomain of the manufacturers domain or on an independent domain.
  • Manufacturer can create a marketplace that routes orders to the closest retailer and lets shopping search and find retailers via maps and location.
  • Show retailers by distance per product
  • Manufacturer has products and inventory in a master catalog
  • Pricing may vary per retailer
  • Each Retailer may only be permitted to sell certain product lines
  • Retailer manages local retail pricing and can purchase in store inventory
  • Retailers can purchase from the Manufacturer inventory
Ecommerce with Products Supplied by Wholesalers
  • Thousands of Shoppers view products on the site that are sold by 1 Retailer (the site itself)
  • Orders are accumulated then Backorders are placed with Wholesalers where each are suppliers to the 1 retailer on the site
  • Site can add margins to or set specific pricing from each wholesaler
  • Wholesalers are integrated via product feeds they provide or via simple plugins or created via ERP integration
  • Multiple ecommerce sites / sales channels can be created targeting separate countries.
Ecommerce Marketplace that Offers Delivery or Others Services for Products Supplied by Retailers
  • Thousands of Shoppers view products on the site from Thousands of Retailers
  • Shoppers see retailers closest to their geo location
  • Orders for the goods and additional services are sent to the Marketplace who then backorders the products from the Retailer
  • An example might be a restaurant marketplace that adds delivery fees then places orders with retaurant
  • Or any typeof service offered in the consumers home before placing the order with the supplier
  • Site can add margins to or set specific pricing from each retailer
  • Retailers are integrated via product feeds they provide or via simple plugins or created via ERP integration
  • Multiple ecommerce sites / sales channels can be created targeting separate countries.
Multi Vendor Marketplace with Thousands of Suppliers
  • Thousands of Shoppers view products on the marketplace.
  • Multiple suppliers offer the same product
  • Orders flow to the Supplier to fulfill
  • Orders can go via a common cart in the marketplace OR none, some or all retailers can have independent carts with their payment processor configured
  • Suppliers can be fully integrated to their ERP or integrated via product feeds or using free integration saas service providers
Virtual Mall with Separate Stores for Retailers
  • Mall can provide a directory to help shoppers find a particular retailer in the Mall or to Order Online
  • Mall can provide an Amazon like catalog to show all products from all retailers
  • Mall can provide separate Virtual storefronts for each retailer
  • Retailers can also be provided a separate store on a custom domain that they have full control to expand and modify
  • Retailers can be integrated via product feeds, integration service providers, api integration or easy ERP integration
  • Retailers can integrate to custom shipping providers, click and collect and other services
Associations with Directory Listings of Members and Optional Ecommerce
  • Associations can have a Members Directory that lists all members and lets shoppers search, filter and sort by location and category
  • Each member can have an identity listing, a page per product line offered with Enquiry communication or Full Ecommerce
  • Enquiries can be via the platform or via Whatsapp, Messenger, Linkedin
  • Members can also have an independent ecommerce site with limited or thousands of products
  • Enquiries and orders can be integrated with retailers via integration services or optinal full ERP integration.
Virtual Trade Show that Leverages Existing Video and Chat Providers
  • Front end can be customized by any design team to match the user experience of a trade show
  • Virtual Trade shows can have a Exhibitors Directory that lets visitors search, filter and sort by category
  • Live Streams can be integrated per exhibitor
  • Video can be integrated with Zoom or Teams
  • Chat can be integrated with existing services such as Whatsapp, Messenger and LinkedIn
  • An Exhibitor can have a Virtual booth with product line videos and pdfs and communication links to source Enquiries
  • Exhibitors can also optionally have Ecommerce transactional capability to their payment processor and fully integrated

Contact us to book a meeting to learn more

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