Direct to Consumer (D2C)

If you’re looking for a simple, effective sales strategy to increase customer retention, a D2C site might be the choice for you. D2C sites allow for manufacturers to bypass ‘middleman’ entities, and instead sell directly to end customers.

D2C sites enable you to create a single, customer-oriented site for your buyers. You’ll be able to interact with your buyers, gather valuable information from them, and learn the best practices to grow your business.

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Features

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Build Strong Customer Relationships

Foster mutually beneficial, personal interactions with your customers. Increase your customer retention by creating a human-centered buying experience.

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Gain Control of Your Brand

Using a D2C site model gives you the final say on all product-related decisions. You’ll decide how your products are branded, marketed, sold, and distributed.

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Gather Customer Data

By being the sole provider of products to your customers, you’ll gain a crucial advantage in data collection. With this information, you’ll gain valuable insights into buyer demographics and market trends. D2C sites also allow you to use A/B split testing and customer feedback to tailor your site to your buyers. Essentially, you’ll have a comprehensive idea of what your customers want, and how to sell it to them.

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React Quickly to Changing Trends

Using a single platform enables you to learn exactly what your customers are looking for. It also makes changing your product assortment quick and easy. With a D2C solution, you can match market trends in real-time. You can also use split testing to ensure that you're offering the best products.